Ian Taylor

Product & Experience Designer

ian@taylordesign.co
Portfolio
Dallas, TX

12+ years of design and leadership experience, transforming complex systems into intuitive products and efficient workflows.

Recent Experience

WalterPicks

Lead Designer

Oct 2023
Present
Team size: 10-15
Remote
Miami, FL
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Led global navigation and home screen redesign resolving major UX friction points, improving perceived value, and ultimately leading to increased retention and conversion > roll out to 100% of audience.
Redesigned onboarding flow to improve completion rate and collect data for app personalization and AI recommendations.
Redesigned player profile, increasing creator shares by 5× over the KPI goal.
Built a scalable design system for a data-rich product, improving Des > Eng efficiency and ensuring consistency across complex visualizations. Built Des standards to highlight AI tools and insights.
Established Des > Eng project handoff standards and review methodology to streamline delivery.
Led team training sessions on Figma best practices, file structure, exporting, Figma AI tools, and understanding our design library.
Led user testing initiatives, including facilitator coaching, streamlined recruiting, and improved documentation and communication methods.
Mentor designers in design thinking, accessibility, and figma hard-skills.
Rapid Prototyping - prototypes for user testing according to the fidelity necessary and possible in the time allotted.
Authored design-led pitch proposals and detailed QA / bug tickets to support Eng and PM execution.
Partnered with data / eng teams to translate predictive analytics into user-friendly visual patterns, simplifying technical concepts for non-technical users.

WalterPicks

Lead Designer

Oct 2023
Present
Team size: 10-15
Remote
Miami, FL
AI powered Insights for Fantasy Football and Sports Betting
Owned the end-to-end redesign of the platform’s global navigation and home screen, resolving major UX friction and leading to a 4% increase in retention.
Partnered closely with data, product, and engineering teams to translate predictive analytics (projected player stat and match outcomes) into intuitive visual patterns, simplifying technical concepts and empowering non-technical users to make data-informed decisions.
Created high-fidelity interactive prototypes to validate complex workflows and communicate detailed interaction and animation specifications.
Scoped projects and negotiated design delivery against aggressive launch timelines to ensure execution aligned with company goals and release cycles
Directed user testing initiatives—including facilitator training, recruiting workflows, documentation methods, and results communication best practices—to accelerate validation cycles and raise testing quality across the team.
Established design → engineering handoff standards, authored detailed, design-led sprint proposals and QA / bug tickets; led Figma workflow training to improve team craft and delivery speed.
Built a scalable design system for a data-rich product, defining foundational styles, color logic, and component architecture to ensure visual consistency.

RubyGems

Senior Designer

Nov 2023
Present
Team size: 20-30
Remote
San Francisco, CA
High-traffic, open source package manager for the Ruby programming language
Designed and launched RubyGems first centralized global admin control system from 0-1 for Amazon Web Services—reducing manual permission management overhead by 60%, and closing abuse vulnerabilities—enabling faster, more secure governance across distributed engineering teams.
Led discovery, user testing, and end-to-end product design for a major platform modernization initiative focused on crafting an intuitive and delightful experience for a deeply technical platform. Redesigned Gems pages through stakeholder testing to improve navigation, comprehension, and usability for daily developers.
Built a scalable design system for a developer-focused SaaS platform, enabling reusable UI patterns, dark mode support, design tokenization, and long-term interface consistency.

Kompliant

Senior Designer

Sep 2022
Mar 2023
Team size: 15-20
Remote
San Francisco, CA
Via Cloud City Development, I consulted with Kompliant: streamlining financial compliance operations across various payment ecosystems
Led discovery, workflow analysis, and end-to-end product design for a 0-1 underwriting command center uniting a fragmented KYC/AML compliance workflow into a unified operational dashboard, ultimately reducing time to decision by 24% and increasing net throughput by 29%.
Designed data-rich interfaces that improved evidence accessibility, reduced cognitive load, and increased underwriter confidence when reviewing high-risk or ambiguous cases.
Built Kompliant’s design system from the ground up, creating scalable, responsive components, reusable workflows, and consistent UI patterns that enabled faster product development as the company scaled at high velocity.
Trained design team on design system architecture, Figma tools, prototyping, and handoff communication best practices.

Past Projects

FIREWALL Cafe

UX Design Consultant

2024
Team size: 3
Remote
New York, NY
Interactive, social research project that highlights online censorship in real time.
Designed a side-by-side image search platform that enabled users to compare data sets from two different search engines, assess potential censorship patterns, and vote publicly on the results.
Created an onboarding system to educate new users with contextual tutorials, lightweight visuals, and an always-available search assistant to improve feature discovery and guide users to activation.
Developed explicit-content consent flows and edge-case protections that safeguarded users from accidental exposure to sensitive imagery while preserving access to the broader platform experience.

BrokerCentrics

UX Design Consultant

2024
Team size: 5
Remote
Washington, DC
Brokerage back-office management software
Redesigned a legacy brokerage SaaS platform’s operations management dashboard, report-generation flows, and customizable Excel/PDF outputs, improving usability and predictability for complex reporting workflows.
Led discovery interviews and user testing initiatives to validate customer priorities and ensure redesigned workflows addressed real operational pain points before development.
Redesigned and implemented the company growth marketing strategy, designing, and developing the consumer-facing website and email marketing campaign while supporting sales efforts that led to a 60% increase in conversion and renewed business growth.

SunChaser

UX Design Consultant

2023
Team size: 4
Remote
San Francisco, CA
Better on-call management for engineering teams
Conducted user testing and market research to define product direction and UX strategy for an early-stage startup

Pavilion

Visual Design Consultant

2023
Team size: 10-15
Remote
San Francisco, CA
Cooporative Contracts: government purchasing made simple
Designed winning presentation deck for expansion into new market segment

Taylor Design Co > DCEFF

Growth Marketing Consultant

2021
2022
Team size: 10-20
Remote
Washington, DC
Through my own design agency (TDC), my team and I grew the audience and boosted ticket sales for the DC Environmental Film Festival: An annual showcase of hundreds of films in the Washington DC metro area, and online.
Improved the organization’s digital growth strategy through analytics modernization, SEO/PPC optimization, newsletter management, and social media initiatives that increased viewership, and audience engagement, and ticket sales.
Led the redesign and rebrand of the DC Environmental Film Festival’s digital experience, transforming a legacy website into a mobile-first platform optimized for film discovery, navigation clarity, donor conversion, and online event participation.
Designed scalable systems across the festival ecosystem, including a design system, streaming platform experiences, and payment/donation flows that supported both in-person and virtual audiences.

Motive > Pepsi Co, MTN Dew

Graphic Design Consultant

2019
Team size: 30-50
Denver, CO
Via the Motive growth marketing agency, I collaborated with Pepsi Co.
Designed graphics for three national PepsiCo campaigns, reinforcing brand visibility, diminishing risk to production team with high fidelity comp visualizations of event collateral.

Taylor Design Co > Various Orgs

Brand Consultant

2017
2021
Team size: 1
Remote
Denver, CO
I founded Taylor Design Co in 2017, starting as a brand consultant and eventually growing into comprehensive business consulting and UX design
Created logos, brand kits, illustrations, and marketing systems for multiple clients
Oversaw design production and vendor coordination

Bauer Askew Architects

Architect (associate)

2015
2016
Team size: 8
Nashville, TN
Produced construction documentation and technical details for academic and residential architecture projects

Skills

Software

Daily tech stack

Figma
Linear
Notion
ChatGPT
Lovable AI
Google Workspace
Affinity Suite
Slack
Toggle

Additional Tools

Webflow
Claude Design AI
Figma Make AI
AirTable
Adobe Suite
Framer
Typeform
Jira
Trello
Confluence
MailChimp

Strengths

Leadership & Collaboration

Design Leadership
Cross-Functional Comms
Mentorship + Team Coaching
Verbal & Visual Comms

Systems & Execution

Design Thinking
Systems Design
Scalable UI Frameworks
Workflow Optimization
Component Architecture

Product & Experience Design

0-1
B2B
B2C
Dashboard + Reporting UI
User Testing
Rapid Prototyping
High Fidelity Prototyping
Data Visualization
UX Animation
Browser + Native
Branding
Creative Direction

Education

B.S. Architecture - Texas Tech University

Relevant Coursework: Information Systems, Logic, Ergonomics, Narrative Theory

Languages

English

Native

Spanish

Advanced - B2

English

Native

Spanish

Advanced - B2